Elevating the betting experience.
Elevating the Esports Betting Experience
I designed a high-engagement social media graphic campaign for Betway, tailoring dynamic visual assets to connect with the competitive esports community while strictly adhering to betting industry regulations.
The Process
I collaborated closely with the Betway team to design high-impact social media assets and esports graphics. My process involved deep research into their existing brand guidelines, ensuring every graphic authentically resonated with their competitive audience while adhering to strict betting industry standards.
Results & Impact
The new asset pipeline allowed Betway to rapidly deploy tournament schedules, MVP announcements, and match graphics in real-time. This streamlined approach vastly improved their social media engagement and brand visibility during major CS:GO tournaments.
Brand Palette
Typography Specs
InterfaceCorp Extra Bold
InterfaceCorp Bold
InterfaceCorp Regular
Tech Stack
Photoshop
IllustratorMatch Schedule
Clear, high-contrast layouts for upcoming match schedules, designed for rapid consumption on social feeds.
Interactive Social Post
Engaging multiple-choice graphic templates that invite community interaction while maintaining brand consistency.
Pre-Match Hype
Dynamic player showcases building anticipation before major competitive clashes.
Top 5 Plays
Bold typography and aggressive layouts highlighting the best moments of the tournament week.
Tournament MVP
Premium player recognition graphics utilizing deep purple brand colors to elevate the player's status.
Brand Identity
Overall visual direction showcasing the sleek, modern approach to the Betway Esports brand.
Match Schedule
Clear, high-contrast layouts for upcoming match schedules, designed for rapid consumption on social feeds.
Interactive Social Post
Engaging multiple-choice graphic templates that invite community interaction while maintaining brand consistency.
Pre-Match Hype
Dynamic player showcases building anticipation before major competitive clashes.
Top 5 Plays
Bold typography and aggressive layouts highlighting the best moments of the tournament week.
Tournament MVP
Premium player recognition graphics utilizing deep purple brand colors to elevate the player's status.
Brand Identity
Overall visual direction showcasing the sleek, modern approach to the Betway Esports brand.
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