The legacy of Counter Logic Gaming.
Honoring the Legacy of Counter Logic Gaming
I developed a custom website, print materials, and a cohesive social media pipeline for CLG, a historic esports organization, elevating their visual presence across all fan touchpoints.
The Process
Counter Logic Gaming required a cohesive visual strategy that reflected their monumental legacy. I utilized their iconic blue branding to craft bespoke print artwork and social media templates for rapid roster updates. To anchor their digital presence, I developed a custom WordPress website tailored to handle high-traffic match announcements and community engagement.
Results & Impact
The streamlined graphic pipeline and newly launched website maintained a high standard of visual fidelity across all channels. This comprehensive modernization reinforced CLG's brand identity during competitive seasons, ensuring their deeply rooted fan base remained consistently engaged.
Brand Palette
Tech Stack
Illustrator
PhotoshopTeam Roster
Clean and authoritative graphics for official team roster updates, maintaining a professional and established brand tone.
Victory & Defeat
High-impact winner and match result graphics designed for maximum social engagement immediately following a major tournament clash.
Welcome to the Team
Official player announcement graphics, specifically welcoming new talent like Hupi to the Counter Logic Gaming family.
Player MVP Stats
Detailed statistical breakdown graphics highlighting standout performances, like Stixxay's MVP achievements.
Custom Website
A fully custom WordPress website designed to anchor the team's digital presence and handle high-traffic community engagement.
Game Day Announcement
A highly reusable, dynamic template for match announcements, featuring strong player silhouettes and striking blue accents.
Team Roster
Clean and authoritative graphics for official team roster updates, maintaining a professional and established brand tone.
Victory & Defeat
High-impact winner and match result graphics designed for maximum social engagement immediately following a major tournament clash.
Welcome to the Team
Official player announcement graphics, specifically welcoming new talent like Hupi to the Counter Logic Gaming family.
Player MVP Stats
Detailed statistical breakdown graphics highlighting standout performances, like Stixxay's MVP achievements.
Custom Website
A fully custom WordPress website designed to anchor the team's digital presence and handle high-traffic community engagement.
Game Day Announcement
A highly reusable, dynamic template for match announcements, featuring strong player silhouettes and striking blue accents.
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