A new era of competitive gaming.
Building the Swamp Gaming Ecosystem
I developed a comprehensive brand identity, custom merchandise, and a central website for Swamp Gaming, equipping the esports organization with a unified digital and physical presence.
The Process
To establish Swamp Gaming's unique presence, I started with a robust brand and web design phase in Figma. The digital focus was on a dark, energetic theme using their signature neon green to highlight the roster. Simultaneously, I designed custom merchandise lines that translated this bold aesthetic into high-quality apparel for their fanbase.
Results & Impact
The launched website provided a centralized fan hub, effectively showcasing tournament results and boosting sponsor visibility. Paired with the new merchandise drops, the project solidified Swamp Gaming's identity, driving both online engagement and physical apparel sales.
Brand Palette
Tech Stack
Figma
PhotoshopRoster Announcement
High-energy player reveals utilizing the toxic green accent color to cut through the dark, atmospheric backgrounds.
Tournament Results
Clean, legible data visualization for match outcomes, ensuring fans can quickly digest complex tournament brackets.
Game Time Alert
Striking 'live now' graphics that drive immediate viewer traffic to streaming platforms.
Web Platform
The central digital hub for Swamp Gaming, featuring aggressive styling and robust content management.
Victory Screen
Celebratory graphics that emphasize team dominance and hype following a major competitive win.
Champion Status
Alternative victory layouts focusing on individual player achievements and MVP moments.
Roster Announcement
High-energy player reveals utilizing the toxic green accent color to cut through the dark, atmospheric backgrounds.
Tournament Results
Clean, legible data visualization for match outcomes, ensuring fans can quickly digest complex tournament brackets.
Game Time Alert
Striking 'live now' graphics that drive immediate viewer traffic to streaming platforms.
Web Platform
The central digital hub for Swamp Gaming, featuring aggressive styling and robust content management.
Victory Screen
Celebratory graphics that emphasize team dominance and hype following a major competitive win.
Champion Status
Alternative victory layouts focusing on individual player achievements and MVP moments.
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